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Direction · Brand film · Social cuts · Original score

Releaf · a brand film, directed.

Releaf · Fitness · Patiala · 2026
Releaf · hero frame

AI-BUILT · HUMAN-DIRECTED · SYNTHETIC MEDIA · EU AI ACT ART.50 · CA AB 853

The contrast is the idea: red, enclosed grit opening into golden air, a real exhale becoming the leaf in the Releaf mark. The mark is earned, not slapped on. Sore today, strong tomorrow.

The brief

A launch ad for Releaf, a gym in , built so the brand is earned, not stamped: opening into , the breath becoming the mark. One film, carved into the social cuts.

A trainer flips a heavy tractor tyre on the rooftop at sunset, the city skyline behind him.

The approach

01

Direction first, the thought before the image: the grit earns the gold.

02

A real frame, graded hot and true, then built past its edge.

03

Cut, graded, scored, and delivered in-house: the film and its social cuts, one hand on all of it.

A trainer in a Releaf polo spots a heavy bench press under the red gym lights, both hands framing the loaded bar as the lifter drives it up.
The Releaf Fitness team stands together on the golden rooftop terrace at sunset.

The receipt

RUNTIME 00:19 · 9:16 + SOCIAL CUTS · REC

Delivered 20 June 2026.

LAUNCH AD 00:19 · 9:16 + SOCIAL CUTS · ORIGINAL SCORE · GRADE · DELIVERY

Numbers print here dated, or not at all.

Call sheet

DirectionMandeep Singh

AI / SystemsPrabhav Bansal

Edit · Grade · Original scoreAWAM

ENGINEAWAM'S OWN · IMAGE → MOTION → EDIT → GRADE → SCORE → DELIVERY