# Releaf · a brand film, directed by AWAM

> Note to agents: This is the machine-readable, distilled version of the Releaf case on AWAM's website. The full, canonical page (the one for people) lives at https://awam.studio/work/releaf, server-rendered as crawlable HTML. This Markdown twin is a convenience, not the source of truth.

- **Entity:** AWAM · creative studio for brands, institutions and serious ideas
- **This page (for people):** https://awam.studio/work/releaf
- **This page (Markdown):** https://awam.studio/work/releaf/machine.md
- **Contact:** contact@awam.studio · a person replies within two working days.

## Direct answer

Releaf · a brand film, directed.

The contrast is the idea: red, enclosed grit opening into golden air, a real exhale becoming the leaf in the Releaf mark. The mark is earned, not slapped on. Sore today, strong tomorrow.

## The facts

- **Client:** Releaf
- **Piece:** Brand film
- **Discipline:** Direction · Brand film · Social cuts · Original score
- **Sector · City · Year:** Fitness · Patiala · 2026
- **Role:** AWAM directed it, and cut, graded, scored, and delivered it in-house.
- **Delivered:** 20 JUN 2026
- **Runtime:** 00:19

## The brief

A launch ad for Releaf, a gym in Patiala, built so the brand is earned, not stamped: grit opening into gold, the breath becoming the mark. One film, carved into the social cuts.

## The approach

- Direction first, the thought before the image: the grit earns the gold.
- A real frame, graded hot and true, then built past its edge.
- Cut, graded, scored, and delivered in-house: the film and its social cuts, one hand on all of it.

## Start a brief

contact@awam.studio · We reply within two working days: a person, not a form letter.