# GS Traders × Wonder Cement · a brand film, directed by AWAM

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- **Entity:** AWAM · creative studio for brands, institutions and serious ideas
- **This page (for people):** https://awam.studio/work/gs-traders
- **This page (Markdown):** https://awam.studio/work/gs-traders/machine.md
- **Contact:** contact@awam.studio · a person replies within two working days.

## Direct answer

GS Traders × Wonder Cement · a brand film, directed.

A son's childhood drawing of the home he promised his parents, built stage by stage, GS Traders keeping every material ready, until the drawing becomes the house. Trust at every stage.

## The facts

- **Client:** GS Traders × Wonder Cement
- **Piece:** Brand film
- **Discipline:** Direction · Brand film · Platform cuts · Original score
- **Sector · City · Year:** Building materials · Amritsar · 2026
- **Role:** AWAM directed it, and cut, graded, scored, and delivered it in-house.
- **Delivered:** 10 JUN 2026
- **Runtime:** 01:03

## The brief

GS Traders, an Amritsar dealer for Wonder Cement, needed to be the trust behind a family's home, not a logo stapled to the end. A rooted Punjabi brand film that turns a promise into a house, with the vertical cuts made for the client's own platform.

## The approach

- Direction first, the thought before the image: a drawing that becomes a home, trust held at every stage.
- The Punjabi film as a capability: an original sung score and in-language fluency, the right intelligence in the room.
- Cut, graded, scored, and delivered in-house: the film and its platform cuts, one hand on all of it.

## Start a brief

contact@awam.studio · We reply within two working days: a person, not a form letter.